Overview of Moesif

What is Moesif?

Moesif is an API analytics and monetization platform that helps you grow your API businesses through data.

At its core, Moesif is a data platform to track customer API usage. Use it to better understand your API consumption and the value customers get from your APIs. You can also understand cost such as from AI and LLM model usage. Through Moesif’s workflows, you can set up usage-based billing, quotas and governance and behavioral emails in a few clicks.

What does Moesif support?

Moesif supports any API, REST, GraphQL, XML/SOAP, RPC, etc and can monitor both incoming API calls hitting your services and outgoing API calls to 3rd party services.

For non-API traffic, Moesif also supports custom metrics via our action tracking API.

Moesif has integrations with most API gateway vendors such as Kong and Amazon API Gateway as well as server middleware for most API frameworks if you’re not using an off-the-shelf API gateway solution. Both APIs hosted on-premises and in the cloud are supported along with serverless platforms such as AWS Lambda, Heroku, and Cloudflare Workers.

How does Moesif work?

Moesif is a fully managed SaaS service running on AWS and Azure. Use one of the server integrations for popular API gateways and frameworks to automatically monitor your API traffic. You can also leverage a client integration to track user behavior and website activity outside of your API which provides visibility into your end-to-end customer journey from a customer’s sign-up to making their first API call.

Diagram of Moesif Analytics and Monetization

Moesif data structure

Moesif tracks two types of events (API Calls and Actions) and three type of entities Users, Companies, and Subscriptions. A full diagram is below.

Moesif Data Model

API calls

Moesif monitors your API calls using one of the server SDKs or API gateways plugins. This enables you to inspect the payloads, understand latency timing, etc. You can append event metadata to API calls such as deployment id or API version.

User actions

Not every customers interactions happens over your APIs. Website visitors will view doc pages and sign in to your developer portal. In addition, there might be consumption events that you may want to meter outside of your API traffic such as from backend jobs. This is where custom actions can be used. You can use a client integration such as moesif-browser-js or send custom actions from your backend.

Span actions

Span Actions are a special type of action ingested from an OTel client. An OTel Span Action maps to a Moesif Span Action.

Users

A user is an individual person using your API and identified via your application-specific user_id. Users in Moesif can be associated with various properties like the user’s email, first and last name, employment title, and other person demographics.

You can enrich users in Moesif with any custom metadata via our API libs or use one of our extensions like Zapier, Salesforce, Hubspot, Clearbit, etc.

Companies

Companies in Moesif are a group of related users. If your business model includes B2B, you may be interested in tracking API usage at the company level in addition to the user level. You can decide to track users only, companies only, or track both users and companies depending on your business model. Companies in Moesif can track custom company properties such as company name, website domain, revenue, and other company demographics.

Subscriptions

If you decided to leverage the monetization features of Moesif, you can leverage this feature. A companies can be associated with one or more subscription. The subscription connects a customer record to product/service/plans.

Plans

Plans define a set of prices, currency, and billing cycle for a set of products/services. Some billing providers may call this “Products”.

Prices

Prices define the unit cost, currency, and for a single usage based metric or service. A plan may be associated with multiple prices. (Some billing providers may call prices addons).

An example of relationship between Plans and Prices this: For one plan, you may have a price for number API calls and a price for the size of data bandwidth used.

Billing Providers

Billing providers are services like Stripe, Chargebee, Recurly, or Custom Billing solution that process payment and manage the Subscription, Plans, and Prices. The Subscriptions, Plans and Prices objects can be synced with Moesif. As part of the API monetizations features, Moesif can report usage metrics to these billing providers.

Moesif’s Smart Search provides fast, AI-powered semantic search capabilities in your Moesif Web Portal.

Using Smart Search in Moesif and displaying the search results

It searches through the following components:

  • Dashboards
  • Workspaces
  • Alert rules
  • Cohorts
  • Billing meters

Smart Search organizes the search results in several tabs. The Top tab shows you the best matches for your search query. The rest of the tabs show matches for the individual components.

You can access and use Smart Search with these steps:

  • Log into Moesif.
  • Select Search with AI or press Control+K.
  • Enter your search query.
  • Press Enter.

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